Guy Kawasaki

Born: August 30, 1954

Occupation: Author

Quotes of Guy Kawasaki

Guy Kawasaki

Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS.

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Guy Kawasaki

Better to fail at doing the right thing than to succeed at doing the wrong thing.

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Guy Kawasaki

"No one is doing what we're doing." This is a bummer of a lie because there are only two logical conclusions. First, no one else is doing this because there is no market for it. Second, the entrepreneur...

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Guy Kawasaki

The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.

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Guy Kawasaki

Evangelism is selling a dream.

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Guy Kawasaki

People who earn the label "creative" are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and...

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Guy Kawasaki

Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions...

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Guy Kawasaki

Ideas are easy. Implementation is hard.

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Guy Kawasaki

You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.

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Guy Kawasaki

Greatness is won, not awarded.

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Guy Kawasaki

The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.

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Guy Kawasaki

How fast you are moving is more important than where you are.

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Guy Kawasaki

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

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Guy Kawasaki

If you must use more than ten slides to explain your business, you probably don't have a business.

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Guy Kawasaki

Enchantment is the purest form of sales

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Guy Kawasaki

It's just as valuable to curate content as it is to create it.

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Guy Kawasaki

Some things need to be believed to be seen.

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Guy Kawasaki

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment...

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Guy Kawasaki

The companies that are successful, they start out to make meaning, not to make money.

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Guy Kawasaki

If you start out to solely make money, you will attract the wrong kind of employees.

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Guy Kawasaki

Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but,...

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Guy Kawasaki

Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).

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Guy Kawasaki

Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.

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Guy Kawasaki

Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.

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Guy Kawasaki

Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.

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Guy Kawasaki

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

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Guy Kawasaki

A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate...

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Guy Kawasaki

Writing is the starting point from which all goodness (and crappiness) flows.

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Guy Kawasaki

Organizations are successful because of good implementation,not good business plans.

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Guy Kawasaki

Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.

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Guy Kawasaki

Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd...

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Guy Kawasaki

Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?

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Guy Kawasaki

Remember that nobodies are the new somebodies.

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Guy Kawasaki

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

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Guy Kawasaki

When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.

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Guy Kawasaki

The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.

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Guy Kawasaki

Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.

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Guy Kawasaki

Let yourself be enchanted in small ways.

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Guy Kawasaki

At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.

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Guy Kawasaki

The hardest thing about getting started, is getting started.

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Guy Kawasaki

You have to start with the basic premise that you need to know what your competition is doing.

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Guy Kawasaki

The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.

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Guy Kawasaki

The root of great companies is make meaning vs. make money.

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Guy Kawasaki

Ambitious failure, magnificent failure, is a very good thing,

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Guy Kawasaki

Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make...

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Guy Kawasaki

What I lack in talent, I compensate with my willingness to grind it out,

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Guy Kawasaki

My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of...

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Guy Kawasaki

The goal is to provide inspiring information that moves people to action.

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Guy Kawasaki

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

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Guy Kawasaki

While we're living, we need to get over ourselves and accept others if we want to enchant people.

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Guy Kawasaki

When I finally got a management position, I found out how hard it is to lead and manage people.

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Guy Kawasaki

Great leaders are paradoxical. They catalyze, rather control, the work of their teams. They have an overarching vision for the team but are not autocratic in the realization of this vision. Their eyes...

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Guy Kawasaki

Inoculate yourself from dangerous bozos.

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Guy Kawasaki

If you make meaning, you'll make money.

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Guy Kawasaki

The angels started singing, the clouds parted, it was a religious experience. I've never had the same reaction to a product, not in 25 years.

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Guy Kawasaki

Patience is the art of concealing your impatience.

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Guy Kawasaki

You really can't spend money on socail media unless you really try. Socia media is really more about effort than expense.

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Guy Kawasaki

In giving presentations, use the 10/20/30 rule....use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.

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Guy Kawasaki

Great teams are usually small-under fifty in total head count. (There are few examples of a team made up of hundreds of people who created anything revolutionary.) Big teams aren't conducive to revolutionary...

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Guy Kawasaki

One must understand what people are thinking, feeling and believing in order to enchant them.

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Guy Kawasaki

Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate...

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Guy Kawasaki

There are two types of people on social media: people who want more followers, and liars.

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Guy Kawasaki

You need to earn the right to promote.

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Guy Kawasaki

Disorganizatio n is the enemy of good writing.

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Guy Kawasaki

Simple and to the point is always the best way to get your point across.

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Guy Kawasaki

The hard part is implementing the decision, not making it.

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Guy Kawasaki

Provide good content and you’ll earn the right to promote your product.

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Guy Kawasaki

You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."

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Guy Kawasaki

A good idea is about ten percent and implementation and hard work, and luck is 90 percent.

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Guy Kawasaki

Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.

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Guy Kawasaki

If you have to put someone on a pedestal, put teachers. They are society's heroes.

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Guy Kawasaki

If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.

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Guy Kawasaki

Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.

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Guy Kawasaki

Entitlement is the opposite of enchantment.

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Guy Kawasaki

The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.

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Guy Kawasaki

It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.

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Guy Kawasaki

Entrepreneurship is not for everyone.

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Guy Kawasaki

Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.

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Guy Kawasaki

A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.

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Guy Kawasaki

Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.

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Guy Kawasaki

Great companies start because the founders want to change the world... not make a fast buck.

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Guy Kawasaki

If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number.

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Guy Kawasaki

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

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Guy Kawasaki

Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.

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Guy Kawasaki

It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.

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Guy Kawasaki

You know, if you're Guy Kawasaki and you create a car that gets 500 miles a gallon with zero emissions, people on the Internet would say: 'I could have done that in half an hour, and it's been done before....

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Guy Kawasaki

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

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Guy Kawasaki

• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge...

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Guy Kawasaki

If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.

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Guy Kawasaki

If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with...

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Guy Kawasaki

Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control...

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Guy Kawasaki

Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your...

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Guy Kawasaki

Second, you need to spread the large amount of information knowledge that you've gained-pooping like an elephant. This means sharing information and discoveries with your fellow employees and occasionally...

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Guy Kawasaki

Entrepreneur is not a job title. It is a state of mind of people who want to alter the future.

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Guy Kawasaki

If you don't toot your own horn, don't complain that there's no music.

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Guy Kawasaki

Try stuff. I also used to believe that it's better to be smart than lucky because if you're smart you can out-think the competition. I don't believe that anymore-this is not to say that you should strive...

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Guy Kawasaki

The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.

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Guy Kawasaki

Pursuing your passions makes you more interesting, and interesting people are enchanting.

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Guy Kawasaki

My theory is that when you're young, you should work eighty hours a week to create a product or service that changes the world.

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Guy Kawasaki

The Future belongs to those who can spread ideas.

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Guy Kawasaki

"(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential for his segment is tens of billions. It doesn't matter if the...

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Guy Kawasaki

Revolutionary products don't fail because they are shipped too early. They fail because they aren't revised fast enough.

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“Don't cry because it's over, smile because it happened.”

― Dr. Seuss