Jonathan Ive

Born: February 27, 1967

Occupation: Designer

Quotes of Jonathan Ive

Jonathan Ive

The most important thing is that you actually care, that you do something to the very best of your ability

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Jonathan Ive

Simplification is one of the most difficult things to do.

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Jonathan Ive

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

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Jonathan Ive

It's very easy to be different, but very difficult to be better.

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Jonathan Ive

Very often design is the most immediate way of defining what products become in people's minds.

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Jonathan Ive

So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of...

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Jonathan Ive

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

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Jonathan Ive

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

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Jonathan Ive

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing...

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Jonathan Ive

The memory of how we work will endure beyond the products of our work.

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Jonathan Ive

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

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Jonathan Ive

Apple's Jony Ive describes his "fanatical" approach to design in new interview

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Jonathan Ive

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

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Jonathan Ive

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

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Jonathan Ive

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.

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Jonathan Ive

Apple stood for something and had a reason for being that wasn't just about making money.

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Jonathan Ive

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

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Jonathan Ive

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

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Jonathan Ive

We're very genuinely designing the best products that we can for people.

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Jonathan Ive

The quest for simplicity has to pervade every part of the process. It really is fundamental.

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Jonathan Ive

We try to solve very complicated problems without letting people know how complicated the problem was.

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Jonathan Ive

We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who make them. But what we’ve shown is that people...

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Jonathan Ive

Simplicity is not the absence of clutter,

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Jonathan Ive

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful...

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Jonathan Ive

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

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Jonathan Ive

We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will...

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Jonathan Ive

And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you,...

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Jonathan Ive

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something...

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Jonathan Ive

There is beauty when something works and it works intuitively.

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Jonathan Ive

Its difficult to do something radically new, unless you are at the heart of a company.

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Jonathan Ive

Different and new is relatively easy. Doing something thats genuinely better is very hard.

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Jonathan Ive

I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven...

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Jonathan Ive

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something...

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Jonathan Ive

Goal we've always had for design at Apple is to create solutions that are inevitable.

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Jonathan Ive

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

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Jonathan Ive

We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.

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Jonathan Ive

With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many...

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Jonathan Ive

People’s interest is in the product, not in its authorship,

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Jonathan Ive

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

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Jonathan Ive

I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made...

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Jonathan Ive

Titles or organizational structures, that’s not the lens through which we see our peers,

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Jonathan Ive

Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have...

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Jonathan Ive

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

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Jonathan Ive

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

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Jonathan Ive

The word design is everything and nothing. The design and the product itself are inseparable.

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Jonathan Ive

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

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Jonathan Ive

When something exceeds your ability to understand how it works, it sort of becomes magical.

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Jonathan Ive

It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

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Jonathan Ive

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

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Jonathan Ive

It's very easy to make something that is new. So we are trying to make things that are better.

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Jonathan Ive

We don't do focus groups - that is the job of the designer.

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Jonathan Ive

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

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Jonathan Ive

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

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Jonathan Ive

We say no to a lot of things so we can invest an incredible amount of care on what we do.

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Jonathan Ive

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just...

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Jonathan Ive

There's no learning without trying lots of ideas and failing lots of times.

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Jonathan Ive

Designing and developing anything of consequence is incredibly challenging.

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Jonathan Ive

The nature of having ideas and creativity is incredibly inspiring.

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Jonathan Ive

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting...

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Jonathan Ive

I think subconsciously people are remarkably discerning. I think that they can sense care.

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Jonathan Ive

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

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Jonathan Ive

I discovered at an early age that all I've ever wanted to do is design.

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Jonathan Ive

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

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Jonathan Ive

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

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Jonathan Ive

The best ideas start as conversations.

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Jonathan Ive

If something is not good enough, stop doing it.

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Jonathan Ive

A small change at the beginning of the design process defines an entirely different product at the end.

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Jonathan Ive

If you are truly innovating, you don't have a prototype you can refer to.

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Jonathan Ive

Simplicity is somehow essentially describing the purpose and place of an object and product.

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Jonathan Ive

The absence of clutter is just a clutter-free product. That's not simple.

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Jonathan Ive

To design something really new and innovative you have to reject reason.

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Jonathan Ive

We shouldn't be afraid to fail- if we are not failing we are not pushing.

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Jonathan Ive

There are 9 rejected ideas for every idea that works.

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Jonathan Ive

The computer industry is creatively bankrupt.

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Jonathan Ive

What we don't include is as important as what we do include.

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Jonathan Ive

What we make testifies who we are. People can sense care and can sense carelessness.

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Jonathan Ive

A lot of what we are doing is getting design out of the way.

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Jonathan Ive

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood...

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“Don't cry because it's over, smile because it happened.”

― Dr. Seuss