William McDonough

Born: February 21, 1951

Occupation: Designer

Quotes of William McDonough

William McDonough

Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an enormous fusion reactor safely banked a few million miles from us. It delivers...

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William McDonough

Recycling is more expensive for communities than it needs to be, partly because traditional recycling tries to force materials into more lifetimes than they are designed for - a complicated and messy conversion,...

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William McDonough

Sustainability takes forever. And that's the point.

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William McDonough

How do we love all the children of all species for all time?

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William McDonough

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.

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William McDonough

Richard Meier told me, 'Young man, solar energy has nothing to do with architecture,'

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William McDonough

We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that...

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William McDonough

To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

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William McDonough

I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this...

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William McDonough

The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.

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William McDonough

If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.

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William McDonough

And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes...

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William McDonough

I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.

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William McDonough

Design is the first signal of human intention.

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William McDonough

Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.

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William McDonough

In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'

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William McDonough

We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous....

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William McDonough

The surest way to heal an eco-system is to connect it to more of itself.

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William McDonough

You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.

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William McDonough

Designers are inherently optimistic people who try to make the world a better place

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William McDonough

If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.

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William McDonough

Designing renders visible our hopes and dreams. It is the first signal of human intentions.

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William McDonough

The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a...

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William McDonough

We are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy, and purify their own waste, water and release it slowly in a...

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“Don't cry because it's over, smile because it happened.”

― Dr. Seuss