Seth Godin quote

"Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it"

Seth Godin

Born: July 10, 1960

Occupation: Author

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More quotes of Seth Godin

Seth Godin

Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It's to have a bunch of good runs before the sun sets.

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Seth Godin

Seizing new ground, making connections between people or ideas, working without a map-these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a computer,...

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Seth Godin

Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things,...

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Seth Godin

Competence is the enemy of change!

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Seth Godin

Don't wait to be picked. Pick yourself.

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Seth Godin

...treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's certainly not available to someone merely because he is the high bidder. A day's work...

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Seth Godin

The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.

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Seth Godin

Content marketing is the only marketing left

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Seth Godin

It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's...

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Seth Godin

Art is not in the ...eye of the beholder. It's in the soul of the artist.

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Seth Godin

Reject the tyranny of picked. Pick yourself.

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Seth Godin

believe that giving up is the same thing as being realistic.

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Seth Godin

If you can’t state your position in eight words, you don’t have a position.

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Seth Godin

Here's the thing: The book that will most change your life is the book you write.

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Seth Godin

Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find...

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Seth Godin

Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.

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Seth Godin

Don't fix me; Love me for what's broken.

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Seth Godin

Most people are searching for a path to success that is both easy and certain. Most paths are neither.

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Seth Godin

You don't need more time in your day. You need to decide.

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Seth Godin

Good ideas come from bad ideas, but only if there are enough of them.

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Seth Godin

It’s okay. Let your ego push you to be the initiator. But tell your ego that the best way to get something shipped is to let other people take the credit. The real win for you (and your ego) is seeing...

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Seth Godin

We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.

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Seth Godin

All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until...

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Seth Godin

If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.

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Seth Godin

You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.

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Seth Godin

Choose your customers, choose your future.

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Seth Godin

Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.

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Seth Godin

Don't try to be the 'next'. Instead, try to be the other, the changer, the new.

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Seth Godin

Everyone is not your customer.

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Seth Godin

Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.

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Seth Godin

If your organization requires success before commitment, it will never have either.

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Seth Godin

Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.

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Seth Godin

Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.

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Seth Godin

Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.

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Seth Godin

One way to think about running a successful business is to figure out what the least you can do is, and do that.

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Seth Godin

Playing safe is very risky.

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Seth Godin

The application process changes the list of who applies. Your applicants reflect your methods.

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Seth Godin

The market and the consumer and idea trump the system.

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Seth Godin

Your best customers are worth far more than your average customers.

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Seth Godin

If you want to dig a big hole, you need to stay in one place.

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Seth Godin

Little changes cost you. Big changes benefit you by changing the game, but only if you go first.

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Seth Godin

No, everything is not going to be okay. It never is. It isn't okay now. Change, by definition, changes things

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Seth Godin

If there's time for an emergency, why isn't there time for brilliance, generosity or learning?

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Seth Godin

If you're not proud of where you work, go work somewhere else.

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Seth Godin

Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.

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Seth Godin

We notice what we choose to notice.

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Seth Godin

Who gets to decide what you want?

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Seth Godin

Art is what we're doing when we do our best work.

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Seth Godin

Be personal. Be relevant. Be specific.

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Seth Godin

Becoming a superstar takes about 10,000 hours of hard work.

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Seth Godin

Doing justice to the work is your task, not setting a world record.

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Seth Godin

Go ahead, do something impossible.

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Seth Godin

If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.

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Seth Godin

Tribes makes our lives better, and leading a tribe is the best life of all.

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Seth Godin

When kids grow up wanting to be you, you matter.

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Seth Godin

When the legacy you leave behind lasts for hours, days or a lifetime, you matter.

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Seth Godin

When the room brightens when you walk in, you matter.

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Seth Godin

You can't shrink your way to greatness!

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Seth Godin

If you're not uncomfortable in your work as a leader, it's almost certain you're not reaching your potential as a leader.

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Seth Godin

Leadership is scarce because few people are willing to go through the discomfort required to lead.

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Seth Godin

'Teamwork' is the word that bosses use when they actually mean 'Do what I say'

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Seth Godin

Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.

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Seth Godin

But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.

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Seth Godin

Good marketers measure.

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Seth Godin

If you can't make money from attention, you should do something else for a living.

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Seth Godin

If you can't sell to 1 in 1000, why market to a million?

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Seth Godin

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

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Seth Godin

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

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Seth Godin

Market-driven design builds the success of the product's marketing into the product itself.

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Seth Godin

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

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Seth Godin

Marketing management is now tribal leadership.

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Seth Godin

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.

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Seth Godin

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

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Seth Godin

The best marketing strategy is to destroy your industry before your competition does.

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Seth Godin

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

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Seth Godin

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

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Seth Godin

'Good enough' stopped being good enough a long time ago. so why not be great?

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Seth Godin

It's uncomfortable to challenge the status quo.

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Seth Godin

It's uncomfortable to resist the urge to settle.

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Seth Godin

In our desire to please everyone, it's very easy to end up being invisible or mediocre.

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Seth Godin

The reason they want you to fit in... is that once you do, then they can ignore you.

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Seth Godin

The status quo is leaving the building, and quickly.

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Seth Godin

You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.

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Seth Godin

You don't have to settle. It's a choice you get to make every day.

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Seth Godin

If you have no wish, how can it possibly come true?

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Seth Godin

If it scares you, it might be a good thing to try.

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Seth Godin

Be with the ones you love (and the ones that love you.) Ignore everyone else.

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Seth Godin

You can be right or you can have empathy. You can't do both.

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Seth Godin

Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.

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Seth Godin

I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.

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Seth Godin

Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.

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Seth Godin

You have everything you need to build something far bigger than yourself.

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Seth Godin

Make enough mole hills, and eventually you will build a mountain.

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Seth Godin

Soon is not as good as now.

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Seth Godin

The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.

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Seth Godin

The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most...

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Seth Godin

Defending mediocrity is exhausting.

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Seth Godin

There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.

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Seth Godin

The only thing worse than starting something and failing... is not starting something.

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Seth Godin

You are not your resume, you are your work.

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Seth Godin

There's no shortage of remarkable ideas, what's missing is the will to execute them.

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Seth Godin

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

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Seth Godin

People rarely buy what they need. They buy what they want.

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Seth Godin

Ideas in secret die. They need light and air or they starve to death.

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Seth Godin

Successful people are the ones who are breaking the rules.

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Seth Godin

Saying no to loud people gives you the resources to say yes to important opportunities.

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Seth Godin

Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.

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Seth Godin

Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.

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Seth Godin

You don't have enough time to be both unhappy & mediocre. It's not just pointless; it's painful.

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Seth Godin

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing...

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Seth Godin

The way you make something happen is to do something that a fool could screw up.

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Seth Godin

It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.

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Seth Godin

Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.

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Seth Godin

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

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Seth Godin

It's never too late to start heading in the right direction.

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Seth Godin

The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.

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Seth Godin

Here's conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.

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Seth Godin

When you are trusted because you care, it's quite likely the revenue will take care of itself

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Seth Godin

Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.

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Seth Godin

Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.

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Seth Godin

A product for everyone rarely reaches much of anyone.

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Seth Godin

Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.

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Seth Godin

It's clearly more fun to make the rules than to follow them.

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Seth Godin

No one is as smart as all of us

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Seth Godin

Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.

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Seth Godin

Faith in yourself, in your friends, in your colleagues and most of all, faith in your ability to impact our future is the best strategy I know.

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Seth Godin

Now for the first time, you can choose yourself. You can be responsible for what you do and how you do it. You have to do the hard work of finding and pleasing an audience.

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Seth Godin

If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest...

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Seth Godin

If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.

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Seth Godin

At the heart of art is learning to see

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Seth Godin

What if getting bigger isn't the point? What if you merely got better?

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Seth Godin

Do you know what people want more than anything? They want to be missed.

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Seth Godin

Your generosity is more important than your perfection.

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Seth Godin

Remember the Bob Dylan rule: it's not just a record, it's a movement.

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Seth Godin

You don't make art after you become an artist. You become an artist by ceaselessly making art.

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Seth Godin

The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

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Seth Godin

The joy of art is particularly sweet, though, because it carries with it the threat of rejection, of failure, and of missed connections. It's precisely the high-wire act of "this might not work" that makes...

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Seth Godin

Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you...

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Seth Godin

The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.

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Seth Godin

The rest of the world isn't nearly as important as the few who are here.

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Seth Godin

It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.

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Seth Godin

I was amplifying the negative at the expense of the positive, not to serve any useful function, not to make my writing better, but to destroy it. The lizard brain, so attuned to people laughing behind...

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Seth Godin

The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.

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Seth Godin

Art changes posture and posture changes innocent bystanders.

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Seth Godin

If you measure it, it will improve.

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Seth Godin

The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

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Seth Godin

The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.

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Seth Godin

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

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Seth Godin

The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit...

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Seth Godin

Learning is not watching a video, learning is taking action and seeing what happens.

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Seth Godin

Don't waste time looking for a better pencil: learn to write better.

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Seth Godin

The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.

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Seth Godin

Our cultural instinct is to wait to get pickedNo one is going to pick you. Pick yourself.

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Seth Godin

It takes confidence and guts to intentionally create tension.

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Seth Godin

Your biggest failure is the thing you dreamed of contributing but didn't find the guts to do.

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Seth Godin

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless...

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Seth Godin

If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?

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Seth Godin

The desire that we have to do something that’s never been done before means that the people who are around you generally will not encourage you to do it…if they were encouraging you to do it, then...

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Seth Godin

I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.

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Seth Godin

The challenge of our time is to find a journey worthy of your heart and your soul.

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Seth Godin

We’ve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic...

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Seth Godin

I don’t think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that it’s possible and acceptable for you to do it. We’ve had...

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Seth Godin

If I fail more than you do, I win.

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Seth Godin

We don't need more stuff, we need more humanity.

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Seth Godin

The resistance is not something to be avoided, it's something to seek out.

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Seth Godin

Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.

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Seth Godin

The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.

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Seth Godin

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased,...

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Seth Godin

Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.

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Seth Godin

All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.

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Seth Godin

If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

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Seth Godin

If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.

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Seth Godin

You dont need to convince everyone. All you need to do is motivate people who choose to follow you.

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Seth Godin

In a digital world, the gift I give you almost always benefits me more than it costs.

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Seth Godin

The goal has never been to always succeed. The goal is to be allowed to keep initiating.

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Seth Godin

If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the...

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Seth Godin

Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.

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Seth Godin

Art is the work of a human being – something a person does with generosity to touch someone else to make a change for the better.

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Seth Godin

In other words, If you don't take action, you won't get any results You are not your resume, you are your work

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Seth Godin

Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.

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Seth Godin

Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.

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Seth Godin

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and...

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Seth Godin

Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set...

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Seth Godin

Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.

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Seth Godin

Plans are great, but missions are better.

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Seth Godin

Most people with a big idea, great talent and/or something to say don't get lucky at first. Or second. Or even third. It's so easy to conclude that if you're not lucky, you're not good. So persistence...

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Seth Godin

Habits are where our lives and careers and bodies are made.

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Seth Godin

You gain converts by winning at something the existing provider didn't think was so important.

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Seth Godin

The danger of the Web is that you can go from idea to public announcement in under ten minutes.

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Seth Godin

Catering to the passionate is exactly what you should do.

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Seth Godin

Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message

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Seth Godin

Risking the appearance of weakness takes strength. And the market knows it.

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Seth Godin

Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's...

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Seth Godin

Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful,...

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Seth Godin

Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing.

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Seth Godin

All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.

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Seth Godin

Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.

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Seth Godin

Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.

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Seth Godin

If you are wiling to do something that might not work, you are closer to being an artist.

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Seth Godin

Just about every great, brave or beautiful thing in our culture was created by someone who didn't do it for money.

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Seth Godin

Not changing your strategy merely because you're used to the one you have now is a lousy strategy.

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Seth Godin

In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he's tired. Everyone...

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Seth Godin

What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.

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Seth Godin

I think if you're remarkable, amazing or just plain spectacular, you probably shouldn't have a resume at all.

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Seth Godin

Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.

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Seth Godin

Gratitude and opportunity create more of the same.

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Seth Godin

When exactly were we brainwashed into believing that the best way to earn a living is to have a job?

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Seth Godin

By my definition, most art has nothing to do with oil paint or marble. Art is what we're doing when we do our best work.

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Seth Godin

I define anxiety as experiencing failure in advance.

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Seth Godin

Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety...

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Seth Godin

More time [to decide] without more information just creates anxiety, not insight.

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Seth Godin

The first thing you do when you sit down at the computer: If you're an artist, a leader or someone seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals,...

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Seth Godin

A dialogue leads to connection, which leads to trust which leads to engagement

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Seth Godin

The only purpose of starting is to finish

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Seth Godin

Marketing begins before the product is launched.

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Seth Godin

If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.

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Seth Godin

Change almost never fails because it's too early. It almost always fails because it's too late.

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Seth Godin

The challenge with being an initiator of projects is that you are never, ever done.

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Seth Godin

Art is a personal act of courage, something one human does that creates change in another.

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Seth Godin

You don't need a new plan for next year. You need a commitment.

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Seth Godin

In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.

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Seth Godin

Surprise and delight and connection are remarkable.

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Seth Godin

The innovator creates a business where they are making money, even when they sleep.

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Seth Godin

We don't need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.

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Seth Godin

Big ideas are little ideas that no-one killed too soon.

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Seth Godin

There's no correlation between how good your idea is and how likely your organization will be to embrace it.

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Seth Godin

Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel...

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Seth Godin

No organization ever created an innovation. People innovate, not companies.

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Seth Godin

This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.

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Seth Godin

Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.

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Seth Godin

You can't have good ideas unless you're willing to generate a lot of bad ones.

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Seth Godin

Leading is a skill, not a gift. You're not born with it, you learn how.

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Seth Godin

Make more decisions. That's the only way to get better at it.

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Seth Godin

Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that...

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Seth Godin

Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.

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Seth Godin

Action or inaction are both forms of leadership and standard setting.

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Seth Godin

Anyone who says failure is not an option has also ruled out innovation.

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Seth Godin

The only path to amazing runs directly through not-yet-amazing

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Seth Godin

The only thing all successful people have in common is that they're successful, so don't waste your time copying "the successful strategies" of others.

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Seth Godin

Just because something is easy to measure doesn't mean it's important.

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Seth Godin

The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.

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Seth Godin

Living with doubt ... is almost always more profitable than living with certainty. People don't like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurshi p is largely about...

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Seth Godin

A brand that stands for what all brands stand for stands for nothing much.

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Seth Godin

Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

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Seth Godin

Quit or be exceptional. Average is for losers.

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Seth Godin

Those that spend the most effort in search of shortcuts are often the most disappointed and the least successful.

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Seth Godin

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

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Seth Godin

Playing the game is a form of winning the game. In those competitions, we win by being resilient.

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Seth Godin

Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.

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Seth Godin

One bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.

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Seth Godin

The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.

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Seth Godin

Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.

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Seth Godin

Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So...

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Seth Godin

If you wait until you are ready, it is almost certainly too late.

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Seth Godin

I do not think you can get rid of the fear... but you can dance with it.

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Seth Godin

As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.

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Seth Godin

Caring, it turns out, is a competitive advantage, and one that takes effort, not money.

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Seth Godin

Art...is the intentional act of using your humanity to create a change in another person...Passion is caring enough about your art that you will do almost anything to give it away, to make it a gift, to...

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Seth Godin

You can use social media to turn strangers into friends, friends into customers and customers into salespeople.

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Seth Godin

Not adding value is the same as taking it away.

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Seth Godin

One theory says that if you treat people well, you're more likely to encourage them to do what you want, making all the effort pay off. Do this, get that. Another one, which I prefer, is that you might...

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Seth Godin

Effort is its own reward if you allow it to be.

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Seth Godin

Great marketers don't make stuff. They make meaning.

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Seth Godin

It's possible that your next frontier isn't to get more efficient, it's to get more brave.

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Seth Godin

Nine years of experience is very different from one year of experience, nine times.

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Seth Godin

There's a big difference between not settling and not starting.

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Seth Godin

The goal is to be on the hook, not to let someone else do the scary parts.

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Seth Godin

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

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Seth Godin

Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.

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Seth Godin

The cost of being wrong is less than the cost of doing nothing.

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Seth Godin

Criticism comes to those who stand out.

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Seth Godin

The less people know, the more they yell.

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Seth Godin

Life is not about gutting out every situation. It's about identifying opportunity or the lack thereof. If your pride is all that is standing in the way of quitting, quit. The right people won't care and...

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Seth Godin

It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.

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Seth Godin

The opposite of coherent is interesting.

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Seth Godin

Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.

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Seth Godin

Treat different people differently. Anything else is a compromise.

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Seth Godin

Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and...

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Seth Godin

Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.

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Seth Godin

Care. Care more than you need to, more often than expected, more completely than the other guy.

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Seth Godin

You can listen to what people say, sure. But you will be far more effective if you listen to what people do.

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Seth Godin

The one path that never works is the most common one: doing nothing at all.

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Seth Godin

Copy, not from your industry, from others. You have to go where there is no competition.

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Seth Godin

Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.

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Seth Godin

Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.

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Seth Godin

The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.

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Seth Godin

Waiting for perfect is never as smart as making progress.

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Seth Godin

No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.

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Seth Godin

The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.

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Seth Godin

If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we're going to do important work

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Seth Godin

You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

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Seth Godin

You don't launch a popular blog, you build one.

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Seth Godin

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

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Seth Godin

A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.

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Seth Godin

I don't like offending people, and it's easy to offend people when you don't know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push...

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Seth Godin

The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations...

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Seth Godin

If you're not upsetting anyone, you're not changing the status quo.

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Seth Godin

The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.

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Seth Godin

The future isn't so much about absorbing or tolerating change, it's about making change.

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Seth Godin

Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.

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Seth Godin

Positive thinking is hard. Worth it, though.

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Seth Godin

If you work in an urgent-only culture, the only solution is to make the right things urgent.

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Seth Godin

Good advice is priceless. Not what you want to hear, but what you need to hear. Not imaginary, but practical. Not based on fear, but on possibility. Not designed to make you feel better, designed to make...

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Seth Godin

Why waste a sentence saying nothing?

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Seth Godin

Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect,...

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Seth Godin

The enemy of creativity is fear.

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Seth Godin

It's impossible to have a coin with only one side. You can't have heads without tails. Innovation is like that. Initiative is like that. Art is like that. You can't have success unless you're prepared...

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Seth Godin

Surprise and differentiation have far more impact than noise does.

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Seth Godin

The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.

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Seth Godin

People that take responsibility are often given responsibility!

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Seth Godin

Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your...

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Seth Godin

Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.

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Seth Godin

No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say, and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness...

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Seth Godin

Seeing, despite the name, isn’t merely visual.

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Seth Godin

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

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Seth Godin

Way more productive, I think, to push yourself to be more in the world, not to encourage yourself to hide.

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Seth Godin

The largest enemy of change isn't 'no', it's 'not yet' - that is the easiest way to forestall change.

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Seth Godin

We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.

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Seth Godin

The big win is when you refuse to settle for average or mediocre.

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Seth Godin

Ideas don't get smaller when they're shared, they get bigger.

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Seth Godin

Sharing an idea you care about is a generous way to change your world for the better.

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Seth Godin

When you walk around braced for impact, you're dramatically decreasing your chances. Your chances to avoid the outcome you fear, your chances to make a difference, and your chances to breathe and connect.

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Seth Godin

The instinct to produce great work doesn't require a fancy notebook.

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Seth Godin

Art is the act of navigating without a map.

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Seth Godin

People watch what you do more than listen to what you say.

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Seth Godin

It's human nature to quit when it hurts. But it's that reflex that creates scarcity.

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Seth Godin

Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.

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Seth Godin

Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.

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Seth Godin

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

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Seth Godin

Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.

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Seth Godin

The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.

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Seth Godin

The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.

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Seth Godin

As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The...

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Seth Godin

Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for...

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Seth Godin

The definition of a revolution: it destroys the perfect and enables the impossible.

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Seth Godin

A one-hit wonder is a legend who stopped early.

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Seth Godin

This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.

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Seth Godin

The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice,...

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Seth Godin

One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a...

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Seth Godin

If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.

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Seth Godin

If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.

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Seth Godin

The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the...

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Seth Godin

Popular is not the same important, or often, not the same as good.

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Seth Godin

Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.

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Seth Godin

The best experiences and the biggest ideas don't fit into a category. They change it.

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Seth Godin

The problem with the race to the bottom is that you might win

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Seth Godin

In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.

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Seth Godin

If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for...

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Seth Godin

The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility...

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Seth Godin

Busy does not equal important. Measured doesn't mean mattered.

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Seth Godin

Things that look like shortcuts are actually detours (disguised as less work).

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Seth Godin

One reason people who spend a lot of time thinking about and working on a problem or a craft seem to find breakthroughs more often than everyone else is that they've failed more often than everyone else.

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Seth Godin

A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that...

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Seth Godin

Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.

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Seth Godin

Listen to your fear but don't obey it.

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Seth Godin

Great innovations, powerful interactions and real art are often produced by someone in a state of wonder. Looking around with stars in your eyes and amazement at the tools that are available to you can...

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Seth Godin

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all...

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Seth Godin

Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation...

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Seth Godin

The conversation is happening about your brand whether you're a part of it or not.

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Seth Godin

The people who are the best in the world specialize at getting really good at the questions they don't know.

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Seth Godin

Strategic quitting is the secret of successful organizations

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Seth Godin

The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes

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Seth Godin

The market ... demands a signal from you that you're serious, powerful, accepted, and safe.

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Seth Godin

Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it

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Seth Godin

If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your...

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Seth Godin

No one knows more about the way you think than you do.

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Seth Godin

When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually...

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Seth Godin

Keep starting until you finish.

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Seth Godin

As soon as we associate reading with a test, we've missed the point.

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Seth Godin

Learning is not done to you, it is something you choose to do.

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Seth Godin

What is school for? If you're not asking that, you're wasting time and money.

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Seth Godin

We do not need to teach students to embrace the status quo.

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Seth Godin

We need students who can learn how to learn, who can discover how to push themselves and are generous enough and honest enough to engage with the outside world to make those dreams happen.

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Seth Godin

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist, ...

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Seth Godin

We fail when we give up too soon.

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Seth Godin

Many people believe that great designers get great clients. It's the other way around.

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Seth Godin

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver...

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Seth Godin

Books work as an art form (and an economic one) because they are primarily the work of an individual.

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Seth Godin

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build...

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Seth Godin

If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you've got. Just don't plan on using it as a shortcut to making a living.

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Seth Godin

Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.

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Seth Godin

The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.

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Seth Godin

If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells...

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Seth Godin

The habit of doing more than is necessary can only be earned through practice.

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Seth Godin

The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.

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Seth Godin

Play a new game, not the older game but faster.

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Seth Godin

The first rule of doing work that matters: Go to work on a regular basis.

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Seth Godin

Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.

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Seth Godin

There are lots of good reasons to abandon a project. Having a little competition is not one of them.

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Seth Godin

Tell your lizard (brain) to shut up.

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Seth Godin

The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade...

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Seth Godin

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to...

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Seth Godin

I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.

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Seth Godin

The combination of passion and art is what makes someone a linchpin.

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Seth Godin

Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.

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Seth Godin

Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when...

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Seth Godin

The only purpose of customer service is to change feelings.

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Seth Godin

...the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.

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Seth Godin

Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead...

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Seth Godin

When you set down the path to create art, whatever sort of art it is, understand that the path is neither short not easy. That means you must determine if the route is worth the effort. If it's not, dream...

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Seth Godin

Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.

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Seth Godin

Leadership, on the other hand, is about creating change you believe in.

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Seth Godin

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two...

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Seth Godin

Not only must you be an artist, must you be generous, and must you be able to see where you can help but you must also be aware. Aware of where your skills are welcomed.

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Seth Godin

Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art,...

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Seth Godin

Sign your work...If you're not proud of it, don't ship it. If you are, sign your work and own the results. We'll know who to thank. If you work for a place where work goes unsigned (internally, in particular)...

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Seth Godin

Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.

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Seth Godin

Great work is always shunned at first.

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Seth Godin

Finding new ways, more clever ways to interrupt people doesn't work.

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Seth Godin

Don't create for the masses. Create for the people who are your kind of weird.

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Seth Godin

Marketing is no longer about the stuff that you male, but about the stories you tell.

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Seth Godin

When you put your ideas in the world, then, and only then, do you know if they're real.

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Seth Godin

What you do for a living is not be creative, what you do for a living is ship.

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Seth Godin

Please stop waiting for a map. We reward those who draw maps, not those who follow them.

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Seth Godin

Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety.

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Seth Godin

Communication is the transfer of emotion.

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Seth Godin

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

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Seth Godin

It's easy to pretend expertise when there's no data to contradict you.

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Seth Godin

We're often in a hurry to finish. Or in a hurry to close a sale. What happens when we adopt the posture of being in a hurry to be generous? With resources or insight or access or kindness... It's an interesting...

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Seth Godin

The reason social media is so difficult for most organizations: It’s a process, not an event.

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Seth Godin

No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.

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Seth Godin

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

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Seth Godin

Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.

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Seth Godin

Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.

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Seth Godin

The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!

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Seth Godin

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

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Seth Godin

A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.

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Seth Godin

The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll...

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Seth Godin

Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.

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Seth Godin

Marketing is a contest for people's attention.

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Seth Godin

Being aware of your fear is smart. Overcoming it is the mark of a successful person.

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Seth Godin

The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.

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Seth Godin

What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.

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Seth Godin

I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.

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Seth Godin

I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.

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Seth Godin

Dig your well before you're thirsty.

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Seth Godin

The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.

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Seth Godin

I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.

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Seth Godin

Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different...

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Seth Godin

I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.

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Seth Godin

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

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Seth Godin

The future of publishing is about having connections to readers and the knowledge of what those readers want.

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Seth Godin

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their...

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Seth Godin

I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if...

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Seth Godin

Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.

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Seth Godin

Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer...

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Seth Godin

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

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Seth Godin

I've never once met a successful blogger who questioned the personal value of what she did.

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Seth Godin

Successful people are successful for one simple reason: they think about failure differently.

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Seth Godin

Average feels safe but it's not. It's invisible.

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Seth Godin

Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.

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Seth Godin

More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.

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Seth Godin

Human nature is to need a map. If you’re brave enough to draw one, people will follow.

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Seth Godin

Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate...

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Seth Godin

All artists are entrepreneurs. All entrepreneurs are artists.

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Seth Godin

The nature of revolutions is that they destroy the perfect and enable the impossible.

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Seth Godin

Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.

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Seth Godin

We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.

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Seth Godin

If not enough people doubt you, you're not making a difference.

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Seth Godin

Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult...

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Seth Godin

Pain s the truth of art. Art is not a hobby or a pastime. It is the result of an internal battle royal, one between the quest for safety and the desire to matter.

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Seth Godin

As soon as you are willing to say 'it's not for you', you're freed up to make art.

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Seth Godin

Denigrating art you don't understand doesn't hurt the art - it reveals something about your willingness to learn.

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Seth Godin

I'll confess that I don't watch the Olympics, but you'd have to be living under a rock to be unaware of the corruption and the expense. An amorphous organization with no transparency, unclear lines of...

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Seth Godin

Dreams are difficult to build and easy to destroy.

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Seth Godin

How dare you settle for less when the world has made it so easy for you to be remarkable?

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Seth Godin

The best favors are worth doing for the doing, not because we'll ever get paid back appropriately.

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Seth Godin

The universal truth is beyond question-the only people who excel are those who have decided to do so.

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Seth Godin

Figure out the people part and the technology gets a whole lot simpler.

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Seth Godin

How was your day? If your answer was "fine," then I don't think you were leading.

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Seth Godin

Change isn't made by asking permission. Change is made by asking forgiveness, later.

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Seth Godin

Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.

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Seth Godin

The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.

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Seth Godin

Leadership is the art of giving people a platform for spreading ideas that work.

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Seth Godin

The real power of tribes has nothing to do with the Internet and everything to do with people.

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Seth Godin

The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.

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Seth Godin

People who can spread ideas regardless of what those ideas are, win.

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Seth Godin

By the time there is a case study about your industry, you are already too late...

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Seth Godin

A book is a souvenir of an idea.

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Seth Godin

Believe in what you do, because you may have to do it for a long time before it catches on.

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Seth Godin

Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When...

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Seth Godin

Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily...

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Seth Godin

Initiative is the privilege of picking yourself.

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Seth Godin

An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.

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Seth Godin

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

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Seth Godin

Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.

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Seth Godin

Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.

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Seth Godin

The question is not Will you succeed? but rather, Will you matter?

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Seth Godin

My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone...

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Seth Godin

Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone...

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Seth Godin

Remarkable work often comes from making choices when everyone else feels as though there is no choice.

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Seth Godin

Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by...

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Seth Godin

Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.

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Seth Godin

The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated...

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Seth Godin

You can't control other people, and giving them the power to decide if you will continue to produce good work is foolish.

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Seth Godin

The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that...

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Seth Godin

Art is what we do when we're truly alive.

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Seth Godin

Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.

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Seth Godin

If you want to be a leader, go lead

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Seth Godin

We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable...

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Seth Godin

We're all born creative, it takes a little while to become afraid.

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Seth Godin

The only way to consistently grow in B2B is to be better than very good.

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Seth Godin

Teaching young people to sell is a priceless gift.

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Seth Godin

A big part of doing your work is defending your time and your attention so you can do your work.

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Seth Godin

If you want customers to hear about you, make something worth talking about.

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Seth Godin

Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

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Seth Godin

If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.

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Seth Godin

The job isn't to catch up to the status quo; the job is to invent the status quo.

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Seth Godin

You can't lose. Go, go, go!

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Seth Godin

Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.

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Seth Godin

Successful people fail often, and, worth noting, learn more from that failure than everyone else.

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Seth Godin

As you've probably discovered, great work makes us uncomfortable.

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Seth Godin

If you're different somehow and have made yourself unique, people will find you and pay you more.

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Seth Godin

Don’t be different just to be different. Be different to be better.

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Seth Godin

Perfect can't possibly be the goal, we're left with generous, important and human instead.

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Seth Godin

Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.

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Seth Godin

It might be bold to put your work into the world unadorned, but it's probably ineffective.

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Seth Godin

If failure is not an option, then neither is success.

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Seth Godin

The way to get unstuck is to start down the wrong path, right now.

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Seth Godin

If you don't require the journey to be easy or comfortable or safe, you can change the world

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Seth Godin

If you have a book to write, write it. If you want to record an album, record it. No need to wait for someone in a cubicle halfway across the country to decide if you're worthy.

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Seth Godin

Many Things That Are True Are True Because You Believe Them.

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Seth Godin

The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.

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Seth Godin

The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities...

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Seth Godin

Being charismatic doesn't make you a leader. Being a leader makes you charismatic.

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Seth Godin

It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.

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Seth Godin

Embracing the fear of freedom, deciding to determine your own path, this is the work of a grownup.

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Seth Godin

There's no shortage of great ideas. There's a shortage of execution.

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Seth Godin

Too often, the person who wrecks our work is us.

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Seth Godin

People who make a difference never wait for just the right time. They know that it will never arrive.

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Seth Godin

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

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Seth Godin

The combination of fear and ignorance (two sides of the same coin) can be paralyzing.

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Seth Godin

The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.

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Seth Godin

No niche is too small if it's yours.

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Seth Godin

All the good things in my career are a direct descendant of what I did and learned at #‎ camp

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Seth Godin

The future of marketing is leadership

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Seth Godin

If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

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Seth Godin

Every activity worth doing has a learning curve.

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Seth Godin

Speak up. Not just tomorrow, but every day.

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Seth Godin

The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and...

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Seth Godin

Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.

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Seth Godin

It's pretty easy to decide to roll with the punches, to look at the enormity of natural disaster and choose to hunker down and do less. It's more important than ever, I think, to persist and make a dent...

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Seth Godin

Whining isn't a scalable solution.

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Seth Godin

Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.

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Seth Godin

But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger...

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Seth Godin

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity...

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Seth Godin

Art is a personal act of courage.

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Seth Godin

Skepticism doesn't help you hear.

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Seth Godin

You don't have to settle for the status quo, for being good enough, for getting by, for working all night.

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Seth Godin

Competition and the market are like water, they go where they want

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Seth Godin

Don't measure anything unless the data helps you make a better decision or change your actions. If you're not prepared to change your diet or your workouts, don't get on the scale.

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Seth Godin

Either you defend the status quo, or you invent the future.

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Seth Godin

I wonder if real art comes when you build the thing that they don't have a prize for yet.

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Seth Godin

Somewhere in the world, someone is doing something that you decided couldn't be done.

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Seth Godin

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

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Seth Godin

The first step to getting good is admitting that you aren't (yet).

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Seth Godin

You can't win by being more average than average.

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Seth Godin

What I mean by art is the human act of doing something that connects us to someone else

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Seth Godin

There's nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.

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Seth Godin

The enemy of fear is creativity.

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Seth Godin

The best way to be missed when you're gone, Is to stand for something when you're here

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Seth Godin

The person who fails the most wins.

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Seth Godin

The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.

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Seth Godin

Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !

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Seth Godin

Don’t do it because it’s your job, do it because you can.

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Seth Godin

Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart...

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Seth Godin

If you're short on passion, it might be because your #‎ goals are too small or the #‎ fear ...

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Seth Godin

If you borrow money to make money, you've done something magical. On the other hand, if you go into debt to pay your bills or buy something you want but don't need, you've done something stupid. Stupid...

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Seth Godin

No is the foundation that we can build our yes on.

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Seth Godin

Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing...

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Seth Godin

No one has ever built a statue to a critic, it's true. On the other hand, it's only the people with statues that get pooped on by birds flying by.

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Seth Godin

Leaders have followers, managers have employees. Managers make widgets, leaders make change.

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Seth Godin

If you want to get in shape, go to the #‎ gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while...

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Seth Godin

We long to connect, all of us. We long to be noticed, to be cared for, to matter. Generosity is the invisible salve on our wound of loneliness, one that benefits both sides, over and over again.

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Seth Godin

A customer is never out of warranty, even if his product is.

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Seth Godin

As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.

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Seth Godin

If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.

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Seth Godin

The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.

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Seth Godin

If you try to delight the undelightable, you've made yourself miserable for no reason.

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Seth Godin

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

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Seth Godin

Don't find customers for your products, find products for your customers.

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Seth Godin

Making promises and keeping them is a great way to build a brand.

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Seth Godin

You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.

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Seth Godin

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

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Seth Godin

What people want is the extra, the emotional bonus they get when they buy something they love.

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Seth Godin

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

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Seth Godin

You can game the social media in the short run, but not for long.

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Seth Godin

Good marketers tell a story.

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Seth Godin

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

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Seth Godin

Products that are remarkable get talked about.

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Seth Godin

By definition, remarkable things get remarked upon

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Seth Godin

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

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Seth Godin

Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.

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Seth Godin

Not only are bloggers suckers for the remarkable, so are the people who read blogs.

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Seth Godin

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it....

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Seth Godin

I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.

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Seth Godin

One way to sell a consumer something in the future is simply to get his or her permission in advance.

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Seth Godin

Ideas that spread win.

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Seth Godin

If you wait until there is another case study in your industry, you will be too late!

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Seth Godin

All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.

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Seth Godin

You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.

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Seth Godin

School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen...

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Seth Godin

What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.

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Seth Godin

At the age of four, you were an artist. And at seven, you were a poet.

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Seth Godin

Art isn't only a painting; it's anything that changes someone for the better, any nonanonymous interaction that leads to a human (not simply a commercial) conclusion.

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Seth Godin

Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.

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Seth Godin

The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick...

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Seth Godin

Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.

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Seth Godin

Permission marketing is marketing without interruptions.

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Seth Godin

Remarkable visions and genuine insights are always met with resistance.

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Seth Godin

Just start. Start now. Fail often. Enjoy the ride.

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Seth Godin

Authenticy in marketing is telling a story people want to hear.

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Seth Godin

Dreamers don't have special genes. They find circumstances that amplify their dreams.

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Seth Godin

Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important

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Seth Godin

Connect, create meaning, make a difference, matter, be missed.

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Seth Godin

If you could do tomorrow over again, would you?

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Seth Godin

The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.

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Seth Godin

Kings fear change. Leaders crave it.

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Seth Godin

Genius is the act of solving a problem in a way no one has solved it before.

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Seth Godin

The way you feel about giving money to good causes has a lot to do with the way you feel about money

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Seth Godin

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

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Seth Godin

More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.

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Seth Godin

If you're not the best in the world at what you do, then you have to get better.

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Seth Godin

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

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Seth Godin

Just imagine how much you'd get done if you stopped actively sabotaging your own work.

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Seth Godin

If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more

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Seth Godin

Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create...

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Seth Godin

I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

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Seth Godin

Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different...

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Seth Godin

We don't become mediocre all at once, and we rarely do it on purpose.

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Seth Godin

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.

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Seth Godin

The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics...

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Seth Godin

Fundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want...

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Seth Godin

You get to keep making art as long as you are willing to make the choices that let you make your art.

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Seth Godin

If you hear my idea and dont believe it , thats not your fault its mine.

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Seth Godin

Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.

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Seth Godin

Facts are irrelevant. What matters is what the consumer believes.

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Seth Godin

The rules are now clear: no one is going to inform you, but it's easier than ever to inform yourself.

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Seth Godin

People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.

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Seth Godin

The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution.

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Seth Godin

A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.

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Seth Godin

Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.

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Seth Godin

An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.

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Seth Godin

Transferring your passion to your job is far easier than finding a job that happens to match your passion.

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Seth Godin

If you can't be remarkable, perhaps you should consider doing nothing until you can.

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Seth Godin

Art is what we call...the thing an artist does. It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it...

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Seth Godin

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

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Seth Godin

The tiny cost of failure...is dwarfed by the huge cost of not trying.

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Seth Godin

People are not afraid of failure, they're afraid of blame.

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Seth Godin

Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek.

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Related quote

Seth Godin

Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it

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John Quinton

Politicians are people who, when they see light at the end of the tunnel, go out and buy some more tunnel.

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Brian Robertson

Some days are better than others ... It's been a long journey, but we're starting to see the light at the end of the tunnel now.

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Terence McKenna

There’s light at the end of the tunnel. The problem is that tunnel is in the back of your mind. And if you don’t go to the back side of your mind you will never see the light at the end of the tunnel....

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Cam Newton

I see the light at the end of the tunnel, so I'm going hard.

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James Arthur Ray

It’s easier to have courage and trust the process when you feel you’re making headway. Mastery is not persistence when you see a light at the end of the tunnel. True mastery is persistence when you...

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Barry Commoner

If you can see the light at the end of the tunnel, you are looking the wrong way.

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Harrison Ford

Some actors couldn't figure out how to withstand the constant rejection. They couldn't see the light at the end of the tunnel.

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Thomas E. Sniegoski

You've got to use it, the pain. Use it as fuel to move past the torment, to the light at the end of the tunnel

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James Russell Lowell

If we see light at the end of the tunnel, it's the light of the oncoming train.

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John Hurt

Also the wonderful thing about film, you can see light at the end of the tunnel. You did realize that it is going to come to an end at some stage.

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James Arthur Ray

The test of character is not persistence when you expect a light at the end of the tunnel. The true test is performance and persistence when you see no light coming.

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David Lee Roth

The light you see at the end of the tunnel is the front of an oncoming train.

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Tim Field

There is a light at the end of the tunnel but first you'll have to find the light switch and change the bulb before switching it on yourself. No problem, as targets of bullying are picked on for their...

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J. Patrick Lewis

Poetry is the tunnel at the end of the light.

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Sara Henderson

Don't wait for a light to appear at the end of the tunnel, stride down there and light the bloody thing yourself.

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Demi Lovato

No matter what you're going through, there's a light at the end of the tunnel.

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Joseph Alsop

At last there is light at the end of the tunnel.

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Steven Tyler

Seems like the light at the end of the tunnel may be you.

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Leonard Peltier

Well... I still can't see the light at the end of the tunnel. These politicians are such sleazebags that you just don't know. You can't really get anything from a lot of them once they get into power....

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David Allen

There is a light at the end of the tunnel, but the way out is through.

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“Don't cry because it's over, smile because it happened.”

― Dr. Seuss